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thenation |  In his first term, Nixon himself made a memorable gesture by supporting federal tax subsidies for the private “seg academies” springing up across the South. He didn’t prevail, but he won lots of political loyalty among Southern whites—a generation of voters who had been raised to vote Democratic, but who were beginning to switch parties. 

In 1980, Ronald Reagan opened his presidential campaign at the Neshoba County Fair in Mississippi—a few miles from where three civil-rights workers had been murdered in the 1960s. Reagan announced his intention “to restore to states and local government the power that properly belongs to them.” That is Dixie’s euphemism for opposing racial integration.

In 1988, George H.W. Bush smeared Michael Dukakis with his notoriously racist “Willie Horton” ads. In 1990 in North Carolina, Senator Jesse Helms ran for reelection against Harvey Gantt, a black former mayor of Charlotte, with a provocative ad called “white hands, black hands” attacking affirmative action. Helms won, and of course so did Bush. 

In 2008, when Americans elected our first black president, most of the heavy smears came after Barack Obama took office. Grassroots conservatives imagined bizarre fears: Obama wasn’t born in America; he was a secret Muslim. Donald Trump demanded to see the birth certificate. GOP leaders like Senator Mitch McConnell—who had been a civil-rights advocate in his youth—could have discouraged the demonizing slurs. Instead, McConnell launched his own take-no-prisoners strategy to obstruct anything important Obama hoped to accomplish. 

At least until now, Republicans have gotten away with this bigotry. As a practical matter, there was no political price. Democrats often seemed reluctant to call them out, fearful that it might encourage even greater racial backlash. Indeed, the Dems developed their own modest Southern strategy—electing centrists Jimmy Carter of Georgia and later Bill Clinton of Arkansas to the White House. But the hope that Democrats could make peace with Dixie by moderating their liberalism was a fantasy. Conservatives upped the ante and embraced additional right-wing social causes.

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So what caused the current rebellion in the GOP ranks? It finally dawned on loyal foot soldiers in the odd-couple coalition that they were being taken for suckers. Their causes always seemed to get the short end of the stick. The GOP made multiple promises and fervent speeches on the social issues, but, for one reason or another, the party establishment always failed to deliver.